The US $ 7.1 billion diversified Mahindra Group, one of India’s leading business houses, recently reaffirmed its commitment to Sri Lanka at a press conference addressed by the Group’s Vice Chairman and Managing Director Anand Mahindra.
Mahindra has already established a base for itself in Sri Lanka where it has been selling its range of tractors and utility vehicles for over a decade. The Group now plans to further consolidate its presence by foraying into the hospitality and finance sectors.
Mahindra’s Automotive Sector has sold over 4,000 vehicles in Sri Lanka since its market entry.
“We are also studying the possibility of introducing an electric car- the Mahindra Reva-in Sri Lanka, in future. Our vehicles’ channel partner Ideal Motors has created a countrywide sales and service network and has also expanded operations in the North and East areas of the country,” said Mahindra.
“DIMO, our channel partner for tractors, has a countrywide network for sales and service which has recently been extended to the North and North East areas of Sri Lanka where new outlets have been opened in Jaffna, Vavuniya and Kilinochchi. Our aim is to further improve our penetration and sell over 1,000 tractors,” said Automotive and Farm Sector International Operations Chief Executive P. N. Shah. “We are delighted to be associated with Mahindra in Sri Lanka where it is a well respected brand name. Our knowledge of the local market combined with Mahindra’s superior product range, customer centric focus and commitment to the country has helped us to significantly grow the business in Sri Lanka,” said Nalin Welgama, Chairman, Ideal Motors (Pvt.) Ltd., Mahindra Group in Sri Lanka’s automobile distributor.
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