The unbearable lightlessness of brieflessness
Aug 31, 2010 8:00:00 PM - aussieindolanka.com
A friend of mine (let’s call her Brenda) lives, breathes, consumes and is consumed by advertising. I remember, years ago, she returned after the official launching of the scandal-tainted ’Water’s Edge’. It’s a nice location for a shoot’ was how she described the place. I owe a lot to Brenda because she taught me a lot about advertising. That comment on Water’s Edge, for example, taught me that the world is not made of places, but ‘locations’, the former being of old-world usage while the latter had market-value factored in.
She taught me other things. One afternoon she said she was tired of being inside the office and wanted me to take a walk with her. We walked up the street. She noticed a side lane (she notices a lot of things). I noticed a sign indicating a book store (I see only books). She noticed an art class in progress and suggested that we take a look.