S.C. fares plummet as Southwest arrives
Oct 21, 2010 9:47:00 PM - thestate.com
Soon after Southwest Airlines’ revealed details of its service launching from the Charleston and Greenville-Spartanburg airports next year, competitors dropped airfares to match the sales offered to Southwest-bound destinations.
The fare sales start when Southwest service does — March 13, travel agents said.
This is what experts call the “Southwest effect.”
Charleston officials say the lower fares should save Lowcountry fliers $180 million a year. Southwest is expected to shrink ticket prices out of Greenville-Spartanburg, where the average for a 21-day advance purchase with a three-day stay was $449 in July.
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