Columbia’s newly renovated Township Auditorium will host the revamped Miss South Carolina Pageant July 2, pageant officials announced this morning.
The pageant is expected to account for 1,500 hotel room nights and generate $630,000 for the local economy, said Jason Outman, director of sales for the Columbia Metropolitan Convention & Visitors Bureau.
Pageant officials chose Columbia over Greenville and Spartanburg in part because of the Capital City’s central location. Steve Frocchi, chairman of the Miss South Carolina Scholarship Organization, said he hopes people can turn the pageant into a day trip.
Columbia was competing against Spartanburg, the longtime host of the pageant, and Greenville, which had offered the Peace Center for the Performing Arts as a venue. Richland County officials countered with the Township, fresh off a $12 million renovation.
County Council Chairman Paul Livingston said while the fee for the Township has not been finalized, it will probably be offered at a 25 percent discount.