By Short-Leg (islandcricket.lk/blogs/short-leg)
While One Day International Cricket thrives around the world, Cricket Australia has pinned the low turn out for the recently concluded Commonwealth Bank Series featuring Sri Lanka on the lack of interest in the 50 over format.
In reality, heads should roll within Cricket Australia for doing such a poor job of marketing the series and also doing a poor job of creating a culture of interest that revolves around seeing good cricket teams visiting their shores.
To the Poms’ credit, they have already started creating a lot of hype over Sri Lanka’s 2011 tour to England.
The following is from the Lord’s website in a statement titled: ‘Brilliant Sri Lanka second in ODI table‘
Lord’s-bound Sri Lanka have moved up to second in the ICC’s One Day International rankings after their 2-1 series win over Australia.
Sri Lanka will play England at Lord’s on Sunday 3 July 2011 after the fixture was moved from the Emirates ICG in Durham.
The public ticket ballot for this fixture opens on Wednesday 17 November from 9.30am and closes at 4pm on Monday 13 December.
Tickets for Sri Lanka’s Test against England, starting on Friday 3 June 2011 will also go to public ballot at the same time.
Hospitality packages for both these fixtures are available to buy now in order to secure your exclusive seat at the Home of Cricket.
The Australian cricket establishment has always banked on their team’s successes to lure in their masses. But when the tide turned and Australia were on the receiving end, struggling to win matches even at home, their public abandoned them. It was not due to the lack of interest in the ODI game, but the fact that the Australians were losing and their public couldn’t stand watching a bunch of losers playing cricket.
This article first appeared on Island Cricket on November 10, 2010. It is republished here with permission from the source.