Sixty four sales supervisors and sales consultants of Sri Lanka’s Life Insurance Leader Ceylinco Life have been awarded the prestigious International Quality Award (IQA) and the International Quality Management Award (IQMA) by the Life Insurance Marketing and Research Association (LIMRA).
The IQA award which honours insurance sales professionals for excellent production and outstanding persistency of life insurance was presented to eight agents of Ceylinco Life while the IQMA award that recognises managers for their successful practice and leadership skills was awarded to 40 Unit Heads and 16 Heads of Branches of the company.
Commenting, Ceylinco Life’s Managing Director and CEO R. Renganathan said: “These achievements demonstrate the company’s continuous effort to train sales officers to increase levels of professionalism and performance and maintain the best standards of service.” “We look forward to increase the number of sales consultants and supervisors who achieve this global accreditation in the future,” he said, disclosing that some agents of Ceylinco Life have been selected for this award for six consecutive years. The IQMA award of LIMRA recognises field managers who make an invaluable contribution to the success of an organisation. It requires a candidate to have a full time sales management practice and also manage a branch that is in the top 25 per cent of the company in three categories that include the number of new paid policies for the period, persistency of business and new net recruits at the end of the period.
The IQA award requires the candidate to be a full time life insurance agent and also produce a minimum number of policies written in two consecutive years and a qualifying 13-month persistency rate on individual life and personal pension (annuity) business issued and paid for during a calendar year.
Seventy five companies in 29 countries have taken membership of LIMRA. Ceylinco Life has more than 750,000 lives covered by active policies and is the market leader in long term insurance, with a share of 31.13 per cent of the sector’s premium income.
The company is also acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service and professional development.
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