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Facebook's new facelift plays up photos, friends

Dec 5, 2010 7:11:00 PM - thestate.com
Facebook is redesigning the profile pages of its 500 million-plus users to make it more of a reflection of their real lives and emphasize one of the site's most popular features, photos.

Facebook said in a blog post Sunday the changes are meant to make it easier for users to tell their story - who they are, where they work, their life philosophy and the most important people in their lives. The changes place a bigger emphasis on visuals, from photos to images of users' interests.

A new biography section includes not just who you are and where you live but a set of the most recent photos that your friends have "tagged" you in. Previously users had to click on a tab to see the latest photos on a profile. Users can also feature important friends in their profile, while previously only random selection appeared. And in addition to listing their job, users can now add the projects they worked on. It's all a move toward curating a more complete picture of a person, something that will likely appeal to Facebook's advertisers. The company did not make any changes to its privacy policy as part of the redesign.

Facebook unveiled the changes ahead of an appearance on 60 Minutes by CEO Mark Zuckerberg Sunday evening. Zuckerberg, 26, talked about the profile page redesign, Facebook's hard-working culture of all-night coding sessions, as well as his take on "The Social Network," the movie about Facebook's beginning that doesn't cast him in a very flattering light.

"I think that they got every single T-shirt that they had the Mark Zuckerberg character wearing right. I think I actually own those T-shirts," Zuckerberg told 60 Minutes' Lesley Stahl in the interview.

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