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65 Plus

Dec 25, 2010 2:07:44 PM - thesundayleader.lk

More than 500 people who celebrated their 65th birthdays earlier this year have been gifted free critical illness insurance for the rest of their lives by Ceylinco Life, Sri Lanka’s leading life insurer.
The recipients of this unique cover became eligible to receive Ceylinco Life’s  “65 plus” reward by virtue of being the company’s policyholders for at least 10 years.
The only critical illness cover in Sri Lanka for people over 65, ‘”5 plus” covers the beneficiary against 20 critical illnesses and is free. It’s part of Ceylinco Life’s extensive portfolio of exclusive life rewards benefits for policyholders.
It’s also the only insurance policy in the market that covers a policyholder after his or her life policy has matured.
Ceylinco Life has to date presented more than 2,700 “65 plus” policies to eligible policyholders, thereby making a significant long term commitment to their wellbeing. By August this year the company had paid 41  “65 plus” claims worth Rs.2.8 million.
“Although Sri Lanka’s population is ageing rapidly, only a small percentage is covered by pension schemes and the cost of private medicare continues to rise,” Ceylinco Life Managing Director and CEO R. Renganathan said.  “65 plus helps our loyal policyholders meet medical expenses at a critical time.”
“This unique scheme also affirms how much we value the loyalty of our policyholders and appreciate the mutually rewarding relationship of more than a decade,” Renganathan added.
Recognised as one of the country’s most valuable brands, and the winner of global awards for brand excellence from World Brand Congress in 2009 and 2010, Ceylinco Life had a market share of more than 31% at the end of last year.