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Rose Parade moving at a crawl toward being green

Dec 31, 2010 3:00:00 AM - latimes.com
The annual New Year's Day tradition is far behind other major public events in the trend to offset environmental impact.

It was September, and the Tournament of Roses was proud of its newly signed sponsor, American Honda Motor Co. The automaker, promoters said, not only was the first-ever presenting sponsor, it was "employing Honda's innovative environmental technologies to help the Rose Parade function more efficiently and reduce its carbon footprint."

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