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Goes Trilingual

Jan 1, 2011 1:32:12 PM - thesundayleader.lk

Union Assurance PLC (UA), one of the insurance industry’s key players, steps into the New Year with the introduction of a trilingual website.
UA has always been a trendsetter in the industry with regard to various aspects and has relied on its IT capabilities. “We have adequately invested in developing the company’s IT infrastructure to provide effective and efficient services for the convenience of both internal and external customers” said General Manager IT Ruwan Bakmedeniya.
The objective of launching a trilingual website is to make the concept of insurance more user-friendly and understandable, which will result in increased penetration countrywide, especially within the Northern and Eastern areas.
The newly developed website is an interactive site which provides the facility to buy or renew a policy and also to pay premiums.
“Our brand is one of the most trusted as we deliver what is promised, which is being transparent, convenient and respectful to our stakeholders. With the introduction of the trilingual website, we have further strengthened our position by disseminating insurance concepts down to the grassroots level, breaking the language barrier. We have set up a dedicated team to maintain the site continuously for consistency in order to uplift it to the next level.