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PIMA Honours Prof. Uditha Liyanage

Jan 1, 2011 2:14:24 PM - thesundayleader.lk

Chief Guest, Dr. G. C. B. Wijesinghe with Professor Uditha Liyanage

Rendezvous, an evening of felicitation, organised by the Postgraduate Institute of Management Alumni (PIMA), to recognise the conferring of the Director of PIM, Professor Uditha Liyanage as Professor of Management by the Sri Jayewardenepura University and Adjunct Professor of Management by the Canberra University in Australia, was held recently at the Ceylon Continental Hotel.
Prof. Uditha Liyanage counts over 15 years of experience in the industry, having held senior marketing management positions in three leading companies in Sri Lanka. He thereafter joined the academia and read for the doctoral programme at the PIM, University of Sri Jayewardenepura Sri Lanka, where he has been a senior faculty member in Marketing over the past 15 years. Now the Director of PIM and Chairman of the Institute’s Board of Management, he has published many articles on Branding and Strategic Marketing in leading journals, both here and abroad and has addressed numerous local and international conferences. He also holds an MBA, is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM).
Prof. Liyanage is a Marketing Consultant to a number of leading local companies and international agencies and is a developer of senior managers. A director in a number of boards of leading companies in Sri Lanka, he is also a member of the Boards of Study of the Institute of Chartered Accountants – Sri Lanka and the National Institute of Business Management (NIBM). He is a member of the Standing Committees on Staff Development, Management Studies, and Postgraduate Studies and Research of the University Grants Commission (UGC), Advisory Council of the Ceylon Chamber of Commerce, member of the Presidential Task Force on National Productivity Improvement in Sri Lanka, member of the Governing Council of the Academy of Financial Studies, Ministry of Finance and Planning, and a member of Governing Council of the NIBM, Ministry of Youth Affairs. He was the Chairman of the CIM Sri Lanka Region, and a member of the international board of CIM.
The opening address was made by PIMA President, Kemantha Perera, who introduced PIMA as a leading alumni in the country with a membership of over a 1000; a community of thought leaders that would shape the future.
The felicitation address was made by Dr. Wickrema Weerasooria who stated that there is no greater honour than when you are honoured by your students. He said that apart from the double honour that he is being felicitated for, Professor Liyanage has also been appointed for three more years as Director of PIM.
He added that Professor Liyanage is synonymous with Marketing and has become a guru of the industry. He went on to state the 10 qualities that he admires in Prof. Liyanage – unquestionable honesty, good work ethic, time management, brilliance in the basics, eloquent speech, health and fitness, being a family man, commitment, decision maker and being conscious of religion and culture.
Elaborating on the improvements he has made to PIM, Dr. Weerasooria said, “Starting an institution is easy, maintaining it is difficult.”
After the felicitation, which was done by the Chief Guest, Dr. G. C. B. Wijesinghe, Professor Uditha Liyanage addresses the gathering. After explaining as to how he applied for the professorship, he went on to share the qualities that he believes are necessary to be successful in personal growth and development.
The 4 Ps, as he called them, were Purpose – sensing your calling and recognising what you want to be; Passion – the drive to do what you want to do, knowing that sacrifices have to be made; Process – knowing what you have to do and Progress – evaluating your actions.
Professor Liyanage recognised those who had supported him during his journey before wishing all those present all success for the future.
The final speech was delivered by Dr. G. C. B. Wijesinghe, who spoke on what makes a professional. He stated that we need a combination of education and application in order to succeed. He added that we need to learn about ethics, equity and environmental concerns as well as develop our spiritual quota in order to be a professional.