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Retail prices a must in advertisements

Jan 19, 2011 3:23:55 AM - itnnews.lk

All consumer goods advertised in the media must specifically mention the retail price in its advertisement.

It is effective from the first of next month. The Consumer Affairs Authority has mentioned this in a special gazette notification. The Authority Acting under section 10(1)(a) of the Consumer Affaires Authority Act , has direct that all manufactures, importers, distributors and traders in every advertisement in respect of the sale of any article or articles published in newspapers, films, television, video, audio, internet or any other print, electric or electronic media shall specifically mention the retail price of such article or articles for sale in such advertisement. If different models, sizes, types or grades of any article are specified in such advertisement every such Manufactures, importers, distributors and traders should specify the retail price of each such model, size, type or grade of any such article specified in such advertisement.