An epic Twitter FAIL for fashion designer Kenneth Cole on Thursday led him to apologize for a tweet that used the crisis in Cairo to promote his spring line. The offensive tweet touched off an online flash mob and inspired a fake Twitter feed that mocked Cole's original while attracting thousands of followers on the micro-blogging site in a matter of hours.
The tweet from (at)KennethCole read: "Millions are in an uproar in (hashtag) Cairo. Rumor is they heard our new spring collection is now available online."
It went on to provide a link to the collection, but it was taken down about five hours later, when Cole said he was sorry on Facebook.
"I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I've dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate," the post read.
He had earlier sent an apology by Twitter, but that wasn't good enough for whoever put up the satirically biting (at)KennethColePR.