Youth. Re-invention. Experimentation.
Thats what MTV is to Jeffrey Keyton.
And one more: Art school.
Keyton, MTVs art director, is in charge of the look and feel of the cable channel, which recently underwent a redesign. MTV is a busy channel with a variety of programming videos, the smushing cast of Jersey Shore, the Real World and other True Life dramas that also seems, somehow, to have a unified presentation.
More than anything we tried to get a visual glue to things, Keyton said about the redesign. It finally evolved to a point that we needed a cohesive look and feel.