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Media’s crucial role in Livelihood Upliftment

Mar 7, 2011 9:40:34 AM - news.lk

The “Divi Neguma” (Livelihood Upliftment) scheme is a national programme, and a people’s programe more than it is a government programme and it is launched to face the forthcoming global food crisis and to minimize dependence on other countries for our food requirements. Media has a great responsibility to enlighten the masses on the importance of this programme similar to the role they played in harnessing people’s support and involvement in defeating terrorism under the leadership of President Mahinda Rajapaksa.