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Council OKs elaborate digital light zone at Wilshire Grand

Mar 29, 2011 9:18:46 PM- latimes.com
The reconstructed 45-story Wilshire Grand Hotel and 65-story office tower can have digital ads, scrolling text and non-commercial graphics that the developer says are 'the wave of the future' and a councilman calls 'art.'

The Los Angeles City Council on Tuesday approved an elaborate package of new flashing signs, illuminated graphics and moving text for two planned downtown skyscrapers, ignoring critics who warned that such brightly lighted images would degrade the look of the city.

USA, California: (Latest Stories)