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LAPD asks celebrities to tweet out word on 405 Freeway closure

Jun 29, 2011 11:44:16 PM- latimes.com
Authorities hope stars with large followings urge followers to stay off the freeway during the weekend of July 15, when 405 Freeway lanes between the 10 and 101 freeways will be closed for construction.

In an effort to alert motorists to the traffic nightmare that might arrive when the 405 Freeway is closed next month, officials have pulled out all the stops: news conferences, advertising, email blasts and warning messages on seemingly every electronic freeway message board in the region.

USA, California: (Latest Stories)