This weekend's 'Carmageddon' could be a public relations fiasco or a home run, depending on whether drivers heed the advice of officials. Press conferences, social media and freeway signs have all played a part in getting the word out.
With the weekend-long 405 closure fast approaching, public officials have kicked the public outreach machine into high gear, hoping to avoid the twin evils of crippling gridlock and angry constituents.
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