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Under Armour unveils new USC football uniforms

Jul 13, 2011 2:45:00 PM - thestate.com
In their first update since Under Armour became the Gamecocks’ official football apparel provider in 2007, South Carolina’s uniforms this season will feature different lettering, numbers and striping while being a bit lighter for players.

The word “Carolina” across the chest and numbers have been changed to the typefaces introduced on the basketball jerseys last year. “Carolina” is in a bolder, stronger typeface. The same letter and number styles will be used on uniforms on all Gamecocks teams, so all the school will have an easily recognizable look.

In solving another issue, the color garnet in the football uniforms is the same shade that will be used for all teams. The shades had varied among sports, especially on the basketball team when some fans thought the uniforms looked a little too Georgia red.

The material used to make the new football jerseys and pants is more stretchy, so less fabric is needed, said Adam Clement, senior on-field designer for Under Armour. Also the numbers are an inch or two smaller. Combined, they cut the weight of the jerseys by 20 percent, he said.

Chris Matlock, USC’s equipment manager, said the players have loved the new stretchy material, though they are a little harder to get on and off.

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