Singer Sri Lanka recently announced the relaunch of Hitachi for Sri Lankan consumers. The presence of the prestigious Hitachi brand has enhanced Singer’s successful multi-brand, multi-product strategy over the years. This relaunch is a testament to the strong relationship the Tokyo-based consumer electronics manufacturer enjoys with Sri Lanka’s largest consumer durables retailer.
With a reputation for putting its customers first, Singer brings trusted excellence in products and services to Sri Lankan customers through its chain of retail stores. The retail chain has made Singer synonymous with leading brands and excellent service.
Singer Marketing Director Nasser Majeed said, “Hitachi is a company that prides itself in being in touch with society’s changing needs. Singer has also displayed sensitivity to our customers, adding products and services that meet their evolving needs. This partnership has displayed synergy-the benefits of which have cascaded down to the end customer. This will continue in the years to come.”
Hitachi is renowned for its range of home electronics products that range from refrigerators and washing machines to lifestyle items such as LED TVs. Hitachi Electronics Deputy General Manager Tarun Jain added, “Our partnership with Singer goes back decades, during which both our companies have faced the ups and downs of the market place. Through this relaunch, Hitachi and Singer are reinvigorating our partnership to serve the ever-evolving needs of our customers in Sri Lanka.” Hitachi customers can be assured of quality white goods in the Sri Lankan market with the latest range of minus zero cooling panel refrigerators, nano titanium washing machines, fuzzy control multi cookers and high-pulled bag less vacuum cleaners.