Measures are being taken to export locally manufactured goods to the African Continent.
Sri Lanka Export Development Board has initiated the programme. Sri Lanka also participated in the Saitex 2011 International Trade Fair in Midrand with assistance from the Sri Lankan High Commission in Pretoria. There had been a high demand for power cables, ceramic-ware, tea, coconut, coir and rubber products from Sri Lanka. Reports say that opportunities may be created in the African Continent for the sale of Sri Lankan products in the future.