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HVA Foods launches ‘Infinity – President’ tea range in China - Move in partnership with Huichen ...

Aug 24, 2011 2:48:09 PM - www.ft.lk

Move in partnership with Huichen Group inspired by Mahinda’s recent State visit to Beijing

HVA Foods Ltd. has launched a unique ‘Infinity – President’ tea range in China in association with its partner there inspired by President Mahinda Rajapaksa’s recent State visit to Beijing.
During the President’s recent visit to China, he made a special stop at the exclusive Infiniti tea lounge located in the heart of Beijing, China. This visit marks a milestone in the partnership between one of Sri Lanka’s leading tea companies HVA Foods (Pvt) Ltd. and Huichen Group, China.

What began as a mere tea exporting business to China just three years back has today evolved into the creation of a strong tea brand with its own exclusive chain of 22 of tea cafes across the country. The new Infinity President range will complete the trilogy of Infinity teas – The King, The Queen and now The President.  “Carrying the majesty of its brand name and encompassing aromatic and flavourful tastes of Sri Lanka that will leave a tea lover mesmerised, Infinity teas promises to redefine tea drinking in contemporary China,” a HVA spokesman said. HVA Foods Ltd. Chairman Rohan Fernando and his joint venture partner who is the Chairman of Huichen Group, China Ron Huang are to officially present the novel Infinity – President teas to President Mahinda Rajapaksa whose visit inspired the creation of this new concept of Pure Ceylon Tea, marketed in China. Exporting black teas, flavoured teas, specialty teas and the like to world markets including Russia, Far East, Middle East, Europe, Americas and Australia, HVA Foods has created a niche for innovating a conventional beverage into a lifestyle brand.  As the pioneer of iced tea in Sri Lanka, HVA Foods takes pride in the strong steady growth momentum of its mother brand Heladiv.
Entering into an exclusive arrangement in China with the Huichen Group, the company successfully launched its exclusive tea brand Infinity, designed to cater to the connoisseur and the discerning tea drinker.
The Infinity tea cafes were developed with a Sri Lankan aura and international service standard. The variety of teas served and available for sale in their exquisite vessels, have made the brand a firm favourite as a premium tea option.

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