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Levi’s announces ‘Go forth’ global creative platform

Sep 5, 2011 3:08:56 PM - www.ft.lk

The Levi’s brand has just introduced the first global creative platform and global marketing campaign in the brand’s 138-year history. “Go Forth” is informing everything the brand does, from marketing and merchandising to product and in store design. This fall, the first manifestation was a global integrated marketing campaign that launched across 24 countries and in 19 languages.

Go Forth,is a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times w is our time. Thrughout the Levis® brnds histry from te youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium  Levis eans hve been the uniform of progress.  Go Forthpays homag to the brands heritage ad celebrates todays pioneers wh are taking action to build a new and better future. The new global platform builds upon the brands successful 209 and 2010 U.S. marketing campaigns and was informed by research from around the world that shows that the youth of today believe it is up to them to make the world a better place. The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. Softlogic, one of the leading diversified conglomerates in Sri Lanka, as the Authorized Distributor for Levi’s operates three exclusive Levi’s stores. Levi’s main store is at Dharmapala Mawatha Colombo 3 whilst it has two more at Duplication Road, Colombo 5 and Moratuwa.

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