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September issue of ‘Marketer Pulse’ goes digital

Sep 12, 2011 2:30:37 PM - www.ft.lk

The ‘Marketer Pulse’ magazine, an innovative Sri Lankan monthly marketing magazine, has transformed into a more innovative approach with its all new digital smart version which is a strategic move from its traditional model.
This strategic decision and direction from the ‘Marketer Pulse’ team was acted on with immediate effect soon just after its second print was out.

The all new digital version of the September issue of the magazine has CEO and Lead Consultant at MTI Consulting Hilmy Cader giving his views and opinions on the consulting industry and conditions of brands and organisations in Sri Lanka, along with how digital plays in all professions.
In the Case Study, the magazine has a very successful mobile game ‘Colombo 3D Ride’ that was created by a team of Sri Lankans which actually went against ‘Angry Birds,’ popping out on the global five winners at the Mashable Awards 2010.
Read the eight listed marketing strategies on how Sri Lanka could uplift its post-war economy and how Sri Lankan salesmen could generate generous Leads by leveraging on various social media platforms in the Digital Focus column.
Columnists in this issue cover location-based marketing which has successfully hit up the streets of Colombo, social reality and how the cyber space is connecting with real life environments, follow a Sri Lankan – on how we could together leverage on Twitter as a country and how internal communications affects organisation behavior – why you shouldn’t only rely on PR agencies.
In the Book Review, there is an exciting book titled ‘The Toilet Paper Entrepreneur’
(TPE) by Mike Michalowicz.

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