Missoni madness swept store shelves and crashed Targets website Tuesday as the retailer launched its latest designer partnership. Missoni for Target includes everything from cardigans and ballet flats to sheets and luggage from the Italian fashion house known for its bold zig-zag and geometric designs.
And it was gone before you could say Whats Missoni?
Fashionistas hauled away the high-style goods in carts in some locations as soon as store doors opened at 8 a.m., and orders jammed and crashed the companys website, which was down for three hours Tuesday morning.
The collections debut also drew fashionistas to Midlands Target stores on Tuesday. Staff were restocking shelves at noon at the Garners Ferry Road location and only about a dozen fashion pieces were left on the rack. The dinnerware collection already had been restocked several times during the day.
Target issued this statement mid-morning, shortly before programmers got the website back up, although with limited access: