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Dulux launches new interactive Website, Facebook Page

Sep 15, 2011 5:10:08 PM - www.ft.lk

A leader in innovation and technology AkzoNobel Paints Lanka marketers of Dulux has taken another step towards involving their customers and other stakeholders by launching a Website (www.dulux.lk) and Facebook page (www.facebook.com/dulux.lk) on Wednesday.

The company said ‘Creativity through colour has a transformative power’ is its philosophy and the new initiatives were furtherance of the values.
A comprehensive colour guide, the new Website has been designed to inspire discerning customers by allowing them to use the paint calculator, which calculates the number of litres required for a specific room.
Dulux has identified the need for an e-commerce platform which will be launched as a second phase, where customer can purchase paint and other decorative products online within the months to come. A recent study shows that the  online shopping audience in Sri Lanka has increased significantly, and thus the company feels it’s the right time to launch the first ever e-commerce paints site in Sri Lanka.
This move has come in the wake of sites such as e Bay, the world’s most popular international person-to-person auction site, to become the 10th most visited site among Sri Lankans (according to www.alexa.com).
 A unique feature of the event was using the Augmented Reality (AR) technology to launch the Dulux Website.
Augmented Reality is a type of virtual reality that aims to duplicate the world’s environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. A video camera broadcasted live on to the screens and a short animated video of the Dulux Website content and the Facebook pages was also shown at the launch.
With Sri Lankan audiences becoming more online savvy and Sri Lanka becoming the 76th country in the world to have over a million Facebook users (according to www.socialbakers.com), AkzoNobel has created a Facebook group to tap into this ever increasing market. The Dulux Facebook group will create an interactive gateway among colour lovers who seek inspiration; to this end the page will feature a diverse range of subjects for colour enthusiasts including art, décor, architecture and even cuisine. Through this group Dulux plans to give opportunities for customers to showcase their creativity and talent in the near future.
The inclusion of this social application allows the company to bring their ‘Let’s Colour’ movement, that much closer to their customers and add colour to their community.
The Dulux brand has always been deeply rooted in its community and committed to its customers.
 Today through this Website and Facebook Page launch they bring the transformative power of colour closer to their customers via their online colour range catalogues and the interactive Facebook fan page which drives home the message that ‘everything is colour and colour is everything’.

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