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Softlogic IT unveil range of mobile products

Sep 15, 2011 5:24:10 PM - www.ft.lk

Softlogic Information Technologies Ltd., one of the premier IT companies in Sri Lanka and a pioneering subsidiary of Softlogic Holdings on Wednesday announced the launch of a range of mobile products designed to provide people the best “on-the-go” entertainment, social connection, and navigation experience.

The company also appointed Dialog Axiata as the official mobile service provider further adding value to the tablet and smartphone market in Sri Lanka.
The Dell Streak is a compact and powerful companion for individuals and businesses who want to expand their ability to access their digital lives on the go, and realise tomorrow’s technology in the present. The spacious 5-inch screen is ideal for experiencing thousands of Android Market widgets, games and applications, all without squinting or compromising portability. Built-in Wi-Fi, Bluetooth and available 3G connectivity brings easy access for downloading and listening to music, updating social networking status in real-time, and staying connected to friends and family through e-mail, text, IM, and voice calls.
Softlogic Information Technologies CEO and Director Roshan Rasool commenting about the new Dell Streak Tablet introduction reiterated the pioneering and innovativeness in the information technology industry in Sri Lanka, “It is our passion to provide our customers the best of the breed in technology, we pride ourselves in working towards a digitally inclusive society through easy access and innovative solutions which will enhance lives of many Sri Lankans. This new introduction to our product line will help Sri Lankans to discover new avenues and to experience the web, connectivity and navigation through a total enhanced user level. Furthermore the portable PC market and the tablet PC market in Sri Lanka is emerging as a growing market and is expected to develop by 25% year over year”, this factor motivates us to be on par with the changing technology through offering our country with the latest innovation”.
On-the-go students, mobile professionals, and active families will find Streak’s web-browsing capabilities similar to a laptop. The 5-inch screen is sufficiently large presenting Web pages in their natural form, creating a comfortable viewing experience, and making turn-by-turn navigation simple and safe. The Dell Streak leverages Qualcomm’s Snapdragon™ solution with integrated 1GHz processor to combine basic functionality, performance, and benefits of a laptop in a pocket friendly size.
“The Dell Streak 5 is designed for people who are constantly interacting online and want to expand their ability to access their digital lives on-the-go. The Dell Streak comes with Dell’s new user interface, Stage, which provides users with instant access to their favorite content – bringing it to their fingertips,” Ali Jaleel, General Manager, Developing Markets Group, Dell said.
“The Dell Streak hits the sweet spot between traditional smart phones and larger-screen tablets and its unique size will help people discover new ways to enjoy the web, connect with friends, and navigate online. We are extremely excited to deliver this new connected experience to consumers,” he added.
The Dell Streak is designed with the future in mind and will support over-the-air updates including platform upgrades, Adobe Flash 10.1 on Android™ 2.2, video chat applications and other software innovations. The Dell Streak screen comes with Corning® Gorilla® Glass
which provides exceptional performance and protection, with distinct advantages over other materials. Other aspect include Damage resistance, Thinner form factor, Unparalleled surface quality, Compliance with environmental standards, Compatibility with touch screens, Easy-to-clean, wear-resistant coating. The Dell Streak and smartphone will be available across all Softlogic outlets in Sri Lanka for purchase.
Dell, one of the global giants in the IT industry, has recognised Sri Lanka as a strong emerging market for information technology in the Asian region.  In 1993 they chose Softlogic, which established their operations in 1991, as their sole authorised dealer in Sri Lanka. Over the years, Softlogic Information Technologies has won several awards from DELL for achieving and over achieving its sales targets. Notably, Softlogic Information Technologies recently received the prestigious ‘Most valuable partner in Asia Pacific’. Softlogic Information Technologies received this award in recognition of their trusted and valued relationship of 18 years with Dell and as an appreciation of its commitment to expand the DELL brand in Sri Lanka.
Softlogic Information Technologies is regarded as one of the pioneers and innovators of the information technology industry in Sri Lanka. Through its partnership with Dell, Softlogic Information Technologies can today, claim to be the largest IT solution supplier to the corporate sector, as well a leading player in the ever expanding consumer range market.

Softlogic Information Technologies CEO and Director Roshan Rasool (left) shakes hands with Dialog General Manager Mobile Broadband and Postpaid Business Group Business Operations Navin Peiris whilst exchanging the agreement signed. Others from left DMG Dell Global BV Head of Consumer and Mobility Mubashir Chishti, Dell Developing Markets General Manager Ali Jaleel, Dell Sri Lanka Country Manager Shermal Jayatilaka

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