Focuss, a fully owned subsidiary of Emerald international was appointed the official casual and formal wear provider for the Sri Lanka Rugby and Football Union (SLRFU) recently.
Focuss specialises in casual wear and has a personality similar to rugby, and the move will not only dress our national rugby teams in more professional and attractive attire but take the game closer to the public through marketing Sri Lanka rugby merchandise.
Emerald International (Pvt) Ltd under its flagship brand Emerald is the official formal wear provider for Sri Lanka cricket and over a couple of years dressed the national cricket team in fashionable clothing, introduced to public cricketing merchandise, brought glamour to the game by introducing cricket fashion which helped local cricketing fans get closer to the game. The company hopes to replicate this experience into Sri Lankan Rugby with their casual line of clothing Focuss.
“Rugby is the second most popular game in Sri Lanka. However, the gap between the No. 1 sport and the No. 2 sport in the island is far too prominent. Most major cricket playing nations have equally popular rugby teams such as the Australian-Wallabies, NZ-All Blacks, RSA-Springboks, UK-British Lions so there is no reason why Sri Lanka should be lagging behind,”said, General Manager Emerald International (Pvt) Ltd, Murad Rahimdeen.
“We as a corporate entity, trust and believe that our nation has ability to make it to next stage in rugby. As you know our school rugby standards could be compared to any nations schools rugby standards. It is our belief that if we increase the glamour and following of the game more players will continue the game after their rugby stints at schools thus pushing the standards up which would bring sustainable development into the game. After all, rugby is not an expensive game to play. All you need is a rugby ball and enthusiasm,” Rahimdeen added.
Speaking on behalf of the national team Head Coach Ellis Meachen said, “It is important for the national team to be professional in its approach, but also to be professionally dressed when on national duty. This not only gives the team the all important moral confidence, but also the due respect towards Sri Lanka. I wholeheartedly thank Focuss for its strong plans in making the game more colourful, attractive and fashionable. We will ensure we support this cause passionately and whole heartedly,” he added.
The President of SLRFU Air Chief Marshal Roshan Gunatilleke said, “Even though rugby was introduced to Ceylon over a century ago, I cannot be overjoyed by the progress rugby has achieved in Sri Lanka. In today’s context of the game, it’s not mandatory to be big to play the game but to be fast and agile. We might not be world class but have the potential in getting there. In achieving this, we need the support of the private sector, to bring the game closer to the public and make the game more desirable in more cities. In short we have to make the game more colourful and attractive.”
“We today sign up with Focuss as the official casual cum formal wear provider for SLRFU and they come with a proven track record in making similar things work. They will not only dress our national rugby teams in more professional and attractive attire but take the game closer to the public by marketing Sri Lanka rugby merchandise and creating rugby fashion. In an era where there is an unhealthy aura between the clubs, a lot of finger pointing and very little coordination between the clubs and the SLRFU, the initiative taken is indeed the need of the hour. Let’s support this initiative which has been taken in the name of sustaining Sri Lankan Rugby. We wish “Focuss” the very best in this herculean task, he added.”
T20 World Cup