JWT and BBDO dominated this year’s Spikes awards, with both networks claiming three Grands Prix.
JWT Shanghai received the top accolade for its ‘Heaven and Hell’ campaign for Samsonite in the Outdoor, Print and Print and Poster Craft categories. Clemenger BBDO won Grands Prix in the Promo and Activation and PR categories for National Australia Bank’s ‘Break up’, while Colenso BBDO came out on top in the Digital category for Mars Petfoods’ ‘Pedigree Adoption Drive’.
Other Grand Prix winners included Creativeland Asia for Audi’s ‘3D Experience’ in the Media category; Creative Juice Bangkok for Siam Tamiya’s ‘Tamiya Calendar’ in the Design category; and Lowe Singapore for its work for Samroc Paint and Hardware in the Radio category.
No Grands Prix were awarded in the Direct, Film, Mobile, Film Craft or Integrated categories. DDB was named Network of the Year, followed by BBDO and JWT. Ogilvy & Mather Kuala Lumpur received the title of Agency of the Year, followed by DDB Singapore and Mudra Communications.
The inaugural Independent Agency of the Year was awarded to Creativeland Asia, followed by Taiyo Kikaku and Aoi Advertising Promotion. Media Agency of the Year went to Dentsu Tokyo, JWT Beijing and Ogilvy Beijing respectively.
Grand Prix-winning client Samsonite also received the Advertiser of the Year award in acknowledgement of its efforts. In other awards, Korea won the gold medal in the Young Creatives Media Competition, while Japan took gold in the Young Creatives Integrated Competition.
A total of 271 awards were handed out. In terms of markets, Japan led the table with 53, followed by Australia with 49 and India with 34.
Full details of winners are now available at http://www.spikes.asia/winners/2011/.