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Manchester United’s brand value doubles - Becomes a truly global brand under Glazers ownership

Sep 25, 2011 2:30:22 PM - www.ft.lk

Becomes a truly global brand under Glazers ownership

The Glazer family has applied US NFL marketing experience to the game of football, driving best practice in the sector and creating a blueprint of how to manage a sporting brand.
The figures for growth (see figure 1.) demonstrate the strength in the Glazers policy of “on field performance underpins financial success”. Last season Manchester United FC became the most successful team in English Football history and also posted record financial results.

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