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Browns: Everywhere in life

Sep 26, 2011 2:30:39 PM - www.ft.lk

Sharp, Olympus, Exide, Tafe, Yanmar, Lucas, Sierra, Eukanuba, Pussellawa; each of these brands share a common force that binds them together and places them in people’s lives every day. A force that has been in existence for over 135 years and has grown in strength and stability to be one of Sri Lanka’s largest and most respected corporate entities: Browns.
Since 1875, Brown & Co has been at the forefront of many vital industries supplying machinery and technical expertise. Today with an average turnover exceeding Rs. 12 billion it forms an integral part of the corporate elite.

Yet one thing still remains at the heart of its business, the trust and integrity with which each product is sourced and made available to Sri Lankans of all backgrounds.
Browns today proudly ventures out into many diverse lines of business, investments, plantations and agriculture, power generation, marine and manufacturing, home and office solutions, environment and pharma as well as travel and leisure.
It is one of the few organisations to have market leadership in the seven segments in which it operates: Tractors with 70%, Marine Engines 55%, Battery with 70%, Branded Power tools 45%, Radiators 42%, Vet Pharma with 29% and Integrated Business Solutions with 30% market share.
Strong focus on brands, channels and customer value has helped the Browns Group achieve substantial growth in its trading divisions. Each industry is given the same meticulous care in converting the brands they offer into household names that can be relied upon, loved and trusted for generations.
The recent corporate campaign launched in August this year was an attempt at uniting all generations whose lives have been touched and made richer for the experiences with these brands.
Titled ‘Everywhere in Life’ it reminds of how affected we are by the brands we associate with and how often we forget that the best moments we share, we share with elements often forgotten. This was the focal point of this corporate campaign, one that served as a gentle reminder that if we stopped for a moment to look around, we might truly appreciate the proximity these brand share with our lives.
The promise that is encapsulated within the term ‘Browns’ will remain constant, as it has done relentlessly for over 135 years, building around it a heritage of trust.