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RI collection from Emerald: What goes into producing the best shirts in the country?

Sep 26, 2011 2:30:40 PM - www.ft.lk

If you are a shirt fanatic and take pride in your appearance, the answers to the below are ‘must-know’.
Are your shirts made using the best of material and embellishments?
Are they manufactured in shirt units using superior and evolving technology?

Are the shirts designed and engineered by a qualified technician with relevant qualifications, experience and exposure?
It’s no surprise that the RI collection from Emerald scores the highest amongst all.
The best of cottons are sourced and put together using ‘Gutermann Thread’ from Germany, the smoothest lining from Europe — all put together and buttoned down with Mother of Pearl buttons from the ocean floor.
The shirts are put together in award winning factories which meet international compliances, are ISO certified and acclaimed for producing some of the best shirts known to man.
These shirts are designed and engineered by none other than shirt maestro Roberto Inglesi – Head of Design and Technical ‘Emerald,’ whose experience and exposure in shirt making is of over four decades. Some brands he has worked with are Dior, Armani, Pierre Cardin, Faconable, Roberto Cavalli Louis Philippe and Van Heusen, to name just a few.
The shirts are marketed under three distinguished brands and segregated under usage occasions. ‘Platino’ is the shirt of confidence for the most important occasions life will throw at you. ‘Classico’ is for the corporate executive who needs to look his best throughout the day. ‘Dolce Vita’ is the casual range for enjoyment of your relaxed lifestyle.
Speaking on the investment it is making towards its new collection, Emerald GM Murad Rahimdeen said: “This investment is not about the RI collection, but all about improving and enhancing men’s fashion in Sri Lanka. We think the Sri Lankan consumer richly deserves to experience the best. Emerald over the years has been the most significant player in the men’s fashion market and has invested heavily in creating and enhancing the scope of men’s fashion.  As a corporate whose primary goal is all about improving the scope and desires of the community, we are very proud of our achievements in ‘dressing Sri Lanka to look smarter and fashionable,’ which I am sure complements the vision of a smarter Sri Lanka.”

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