Though the economy has been in the tank, at least a couple of local experts say things are beginning to look up.
At Tuesday's Myrtle Beach City Council meeting, Don Schunk, research economist for Coastal Carolina University, said Myrtle Beach has laid solid groundwork for itself and the area, and "we stand a good chance of coming out of this stronger than before."
Taylor Damonte, director of the Clay Brittain Jr. Center for Resort Tourism at CCU, who looks at accommodations data and offered his own information as part of a presentation with Schunk, said bookings in the next four weeks should rise at vacation rental properties, perhaps to as much as 80 percent occupancy in the first week of June.
He also said hotel occupancy rates could be up as much as 10 percent over last year at the same time.
Damonte said his research indicates the focus the city and the Myrtle Beach Area Chamber of Commerce have chosen - the spring - is a good one.