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Graphic ad targets driving while texting

May 14, 2010 9:01:00 AM - thestate.com

AAA Carolinas plans to shock S.C. motorists with the danger of texting while driving by showing a graphic video from Britain depicting a staged three-car accident that kills four people.

AAA Carolinas spokesman Tom Crosby said Thursday the video will air on 20 cable channels in central and northwestern South Carolina starting this week.

The 30-second video shows three teen girls in a small car distracted by text messaging. Their car crosses the center line, crashes into an oncoming vehicle and a third car hits them after the first crash. They are thrown about inside the vehicle, with bloodied eyes and faces. It appears that two of the teens are killed, along with the parents of small children in one of the other cars. Police and safety officers rush to aid the remaining girl, who screams in reaction to the carnage around her.

The message, “You Drive, You Text, You Die,” appears at the end.