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Silly Bandz fever: Dissecting a fad

May 21, 2010 8:49:00 AM - thestate.com

If you have kid, or know a kid, chances are you’ve heard of Silly Bandz.

They’re everywhere – and, it seems, nowhere.

The bendy, rubber, shaped-to-look-like-animals-and-other-stuff bracelets are this year’s hottest new fad, joining the ranks of classic phenomena such as Pogs, Beanie Babies, Tamagotchis, Furbies, Pokemon or, in the most strict comparison, the jelly bracelets of the 1980s.

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