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Cable tries to woo back angry customers

May 24, 2010 6:41:00 AM - thestate.com
For far too long, cable customers fumed as they waited in vain for the cable guy to show up. When he did come, sometimes it took multiple visits to fix outages. Some customers grappled with billing mistakes that took months to resolve. And cable prices went up every year.

Now it may be the cable customer's turn for revenge.

Cable TV operators are trying to treat their customers better. Consumers now can get a 30-day money-back guarantee from at least two major cable companies. Soon subscribers might set specific times for technician visits and get their orders confirmed in writing.

These sound like simple or even obvious steps, but they address longtime complaints about the cable TV business.

Cable companies are forced to do it because of intensifying competition from satellite TV and phone companies that offer video - and from people disconnecting subscription TV services altogether to watch videos online.

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