The cream of Bollywood including Vivek Oberoi, Diya Mirza and Nil Nitin Mukesh joined in a media briefing.
The Bollywood stars said the holding of the IIFA Awards Festival in a beautiful country like Sri Lanka is a significant occasion.
Deputy Minister Lakshman Yapa Abeywardena, Sri Lankan Cricket skipper Kumar Sangakkara and heads of the sponsor establishments joined in this news briefing.
Today is the inaugural Day of this much awaited Videocon IIFA Weekend. It kicks off with the IIFA Foundation Fashion Extravaganza at the BMICH. Sanjay Dutt, Bipasha Basu, Salman Khan and Anil Kapoor will be among the Indian stars who will be participants at this Show.
Tomorrow, being the second day of the IIFA Weekend, is set aside mainly for the Charity Cricket Match at the SSC Grounds in Colombo. Bollywood super heroes would be seen together with Sri Lanka cricketers in this encounter. All proceeds would go for the Housing Project planned in Jaffna. The IIFA Global Business Forum is another highlight tomorrow and it will be graced by President Rajapaksa.
The curtain of the Videocon IIFA Weekend will come down with the most glamorous and colourful event, the Awards ceremony which will be staged at the fully modernized Sugathadasa Indoor Stadium. The grand finale of the three-day extravaganza, the IIFA awards will see star studded performances from Hrithik Roshan, Salman Khan, Saif Ali Khan, Bipasha Basu, Riteish Deshmukh, Vivek Oberoi and Jacqueline.