An apologetic advertising campaign by BP PLC for the oil spill polluting the Gulf of Mexico is going over about as well as the tar balls and rust-colored froth washing ashore in the Florida Panhandle.
The new radio, TV, online and print ads feature BP CEO Tony Hayward pledging to fix the damage caused by an undersea gusher of crude oil unleashed by an April 20 drilling rig explosion that killed 11 people.
The company will honor financial claims and "do everything we can so this never happens again," he says in the spots.
The ads began appearing last week and have been criticized by President Barack Obama, who said the money should be spent on cleanup efforts and on compensating fishermen and small business owners who have lost their jobs because of the spill.
The ads also don't thrill residents and visitors of the Gulf Coast, where the oil has blackened some beaches and threatens others. And others say the sentiments come to soon and insincerely.