A sponsorship agreement between Standard Chartered and Liverpool FC took effect on July 1. The four year partnership is designed to build global brand awareness and provide compelling promotional opportunities that will help build Standard Chartered’s business and create commercial opportunities for Liverpool FC.
As part of the agreement, the Bank’s name will feature on the club’s iconic team shirts, on training wear, inside Anfield, at the Academy and Melwood, as well as across all club media. Based on the global popularity of Liverpool FC, the cumulative impact of branding opportunities will deliver a significant uplift in brand awareness across all regions including Asia, Africa and the Middle East. Aside from branding, Standard Chartered will have unprecedented access to management and players, past and present, as well as a host of unique experiences that will be used to give customers and clients around the world better access to the club.