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Sri Lanka tourism receives boost in Belgium

Jul 26, 2010 3:40:45 AM - itnnews.lk

Tourism in Sri Lanka receives a major boost in Belgium.

Jetair, one of the leading tour operators in Belgium, has introduced Sri Lanka as a new winter destination. It will operate weekly charter flights from Brussels to Colombo commencing October this year.

The formal announcement was made at this year’s ‘Jetair Fly summer road show 2010′. It was held last week at the Event Lounge – Brussels.

The Road Show was attended by more than 600 travel agents. Introducing Sri Lanka, Bart Brackx CEO of Jetair NV said “despite the economic crisis the Belgian travel Market is expanding.

As a tribute to the Belgian traveler, he said they were introducing the South Asian destination”. He was confident that more Belgian travelers will choose Sri Lanka this winter, which will add a novel experience to their life.

He opined that Jetair NV. has offered their clients 3 travel packages with their local partner, Aitken Spence Travels in Sri Lanka.

Sri Lanka’s Ambassador to Belgium, Luxembourg and the EU Ravinatha Aryasinha who was the special guest of honor at the launch, observed that “while overall tourist arrivals to Sri Lanka grew by 48% in the first six months of 2010 over the corresponding period the previous year, arrivals from Belgium was almost 60%”.

The tour operators who attended the brain-storming said with peace returning to the island, they saw great potential in making Sri Lanka a “most preferred” destination among Belgian travelers.

They emphasized the need for on-line training for tour operators and sales personnel, enabling them to promote the destination in a more efficient manner.