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Emerald appointed the Official Formal Wear Provider for SLC

Aug 2, 2010 5:17:37 AM - srilankacricket.lk

Emerald International a company renowned for producing world class garments especially for the male segment was appointed “The Official Formal Wear Provider” for Sri Lanka cricket at a gala event held at the upper crystal ball room Taj Samudra Saturday the 31st July. The event was graced by The Sri Lankan cricket Team, Cricket officials, Leading Business delegates from the retail fashion industry, a vast gathering of media personal and many more distinguished personalities.

The event was tastefully organised with lots of excitement and the highlight of the event being the revealing of a special logo that epitomises the tie-up between SLC and Emerald.

Speaking at the occasion Mr D.S De Silva Chairman Sri Lanka Cricket thanked Emerald International for accepting their invitation in being the official formal wear provider for Srilanka cricket teams. Mr. De Silva also mentioned that it was a tough task in choosing the provider of formal wear for SLC as the choice comprised of many leading local &  overseas establishments. The appointment of Emerald was as a result of the quality standards maintained, the high brand equity and Emerald being a Sri Lankan company that produced world class garments.

Also speaking on the occasion captain of the Sri Lankan Cricket Team Mr Kumar Sangakkara stated that emerald is a brand that could be worn with confidence in any part of the world at any event and could be compared to many leading international brands. We are very proud to be a part of this affiliation and wish Emerald all the very best in its future endeavours.

Talking to the audience on behalf of the board of directors Mr. Murad Rahimdeen General Manager Emerald International thanked Sri Lanka Cricket for appointing Emerald as the formal wear provider for SLC. He also went on to state that this affiliation/ appointment is a milestone in the company’s colourful history and a stepping stone towards the company’s future vision of being a strong international brand.

Emerald has a rich heritage of over 5 decades in the apparel industry and is well renowned for a very strong product portfolio which includes leading local brands such as Emerald Corporate, Leonardo, Flax Farmer, Leger, Focuss, Mansak and Runn.

Emerald is also involved in exporting of shirts and produce top quality garments for some of the leading international brands the world over. The company has 3 state of the art manufacturing units and is designed and equipped to produce high quality garments. The company has also very recently acquired the service of well renowned Italian designer Roberto Ingelsi in further improvement of their brand portfolio. Mr Ingelesi comes with experience of over 4 decades in 3 continents working with brands such as Roberto Cavalli, Dior, Pierre Cardin, Armani, Faconable, Stanza & with ITC group of India Wills and John Player, with Madura garments Louis Philippe, Van Heusen, Allen Solly , Peter England etc…

The appointment is for a period of 3 years were Emerald & SLC would look to establish themselves as a world renowned entity admired by the world over. We believe that their rich heritage coupled together with new developments & expertise would provide Sri Lanka with a never before collection of top quality “Emerald Shirts”.  .