DSI ups the ‘Beat’ with Bhathiya and Santhush

Iconic duo appointed Brand Ambassadors for DSI ‘Beat’ Rubber Slippers

(DSI News Release) – The place of the colourful and ubiquitous flip-flop in local fashion has been reaffirmed, with one of Sri Lanka’s most popular singing duos Bhathiya and Santhush endorsing ‘Beat’ the popular flip flop collection of the country’s heritage footwear brand DSI.

D. Samson and Sons (Pvt) Ltd, the Marketing and Distributing arm of the DSI Samson Group has signed on the iconic twosome, widely known as ‘BnS’ as Brand Ambassadors for the ‘Beat’ range of flip flops, which the company says has established a strong name for itself on account of its vibrant colours and attractive designs developed by creative product designers, and island-wide availability.

Retailing from Rs 300 upwards and available in vibrant colours and graphics in the most in-demand sizes of 4 to 10, DSI Beat flip flops appeal to a wide cross section of users ranging from teenagers to those nudging middle age because they are trendy, fashionable, comfortable and hardy, said Mr. Upendra Gunawardhana, Senior Manager – Marketing of D. Samson and Sons (Pvt) Ltd.

“Bhathiya and Santhush represent several values and personality traits that are associated with the Beat collection,” he said. “Beat slippers are modern, energetic, friendly and quirky, and are always in style.”

“BnS has been synonymous with the pulse of youth for the past decade or so, and is still at the crest of fame and popularity,” Mr Gunawardhana added. “This partnership will enable the brand to further enhance its credibility as well as its reach, which is supported by DSI’s island-wide availability through its own showrooms and extensive dealer network.”

Established more than 52 years ago, the DSI Samson Group is one of the country’s leading manufacturers of footwear and bicycle tyres, and comprises of 22 subsidiaries servicing local and international markets. D. Samson & Sons (Pvt) Ltd. is the sole distributor for the local footwear brands DSI, Ranpa, Samsons, Jessica and AVI and also distributes international brands such as Reebok, Puma, Fila, Clarks, Liberty, Taminto, Redtape and Proline Fitness. DSI products are retailed via more than 200 showrooms and 5,000 dealers across Sri Lanka.