Raptors new-look jersey met with a collective âmeh' by marketing experts
Was it a marketing master stroke or an anticlimactic rebrand chucked into the void of a long weekend news cycle? That depends who you ask. Either way there’s no question the Toronto Raptors broke with tradition to unveil their new jerseys Monday night, a slate of fresh uniforms that the team hailed as bold and attention-grabbing, but has been dubbed by some as “safe” and ...