Verizon Supercookie to Let Advertisers Gorge on Customer Data
Verizon has announced it will begin sharing customer data with its AOL Advertising Network, triggering concerns about privacy and customer tracking. AOL will use Verizon's supercookie -- which is impossible to get rid of -- to track users. Devices on a user's Verizon Wireless account, those used to log in to that account, and devices used to connect directly to AOL sites and services or to third-party sites where AOL provides ads will be tracked and may receive ads.