Sony Shears PS4's Price
Sony last week knocked $50 off the price of the PlayStation 4, putting the console on par with the $349 Xbox from rival Microsoft. A cost cut also went into effect in Canada, where the price dropped from Sony's recommended price point of CA$449.99 to CA$429.99. Touting upcoming multiplatform games Call of Duty: Black Ops 3 and Star Wars: Battlefront, SCEA CEO Shawn Layden asserted that there never has been a better time to pick up the PS4. Sony is delivering on its commitment to make the PS4 the "best place to play," he said.