Promoting Ceylon Tea and global branding â not mutually exclusive
Hilmy Cader’s article in the Daily FT of 12 November 2015 entitled ‘Build or Buy Brands, not promote Ceylon Tea’ made interesting reading. In my view, promoting ‘Ceylon Tea’ with the ‘Lion Logo’ and at the same time encouraging the development of new or existing brands as well as possible acquisitions of international brands by Sri Lankan companies are not mutually exclusive.
The Sri Lanka Tea Board therefore should co