British Cosmetics Unveils Lakmé Reinvent I In Sri Lanka

Premier skin and beauty care product distributor, British Cosmetics has partnered with Hindustan Unilever to offer Lakmé Reinvent, India’s largest colour cosmetics range, in Sri Lanka. The portfolio includes its two premium product ranges Lakmé Absolute and Lakmé 9 To 5 and also the classic range. Lakmé fits into British Cosmetics’ expansive collection of brands, due to its trademark of trendiness, innovativeness, being cutting-edge and most importantly understanding the modern woman. The brand has built an international image and strong legacy not second to European brands, while its Asian origins provide a range of cosmetics that understands Sri Lankan women.

British Cosmetics believes Lakmé’s premium range Lakmé Absolute and the new high performance makeup range Lakmé 9 to 5 will reinvent the Sri Lankan beauty and style industry by catering to a growing need for high quality revolutionary beauty care products that suit Sri Lankan skin types. Lakmé Absolute is a superior finish range of backstage professional makeup lasting up to 16 hours that is endorsed by Bollywood star Karina Kapoor. Lip Pout, Sculpt Studio Hi-Definition Matte Lipstick, Gel Stylist and Gel Addict Eyeliner are some of the key products of the Lakmé Absolute range. The long wear makeup range, Lakmé 9 to 5, provides an impeccably styled look for professional woman in the limelight and comes with the promise of no touch ups for hours. The range that provides a hassle-free transition from the office to party includes, 9 To 5 Weightless, Lakmé Eyeconic Kohl – Shades and Lakme 9 To 5 Crease-Less Lipsticks. Lakme has already been recognised as the most trusted colour cosmetics brand with accolades from the Elle Beauty Awards 2014 and 15 awards from the prestigious National Awards for Excellence in Packaging, INDIASTAR 2012.