Time Scoops Up MySpace With Viant Buy
Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be able to deliver both data-driven capabilities and premier content in a single platform now and will stand apart from those that deliver one or the other," Time spokesperson Jill Davison said.