“PURE CEYLON CINNAMON” SECOND NATIONAL BRAND UNVEILED
Sri Lanka has officially unveiled its second national brand “Pure Ceylon Cinnamon” to the world.
Pure Ceylon Cinnamon is Sri Lanka’s second national brand, the first being ‘Pure Ceylon Tea’. Minister Rishad Bathiudeen announcing the “Pure Ceylon Cinnamon” brand to the world warmly invited everyone to taste the unique flavour and inspire the smell of pure Ceylon Cinnamon with Ceylon tea.” The Lion Logo is the second National Brand launched by Sri Lankan Government for an Agriculture Product after Ceylon Tea. This Trade Mark will be registered in the USA which is the major market for Cinnamon and also in the European Union. The Export Development Board will take necessary initiatives to closely monitor the export process, to assure the maintenance of required quality standards by the exporters, to qualify for export Cinnamon under the “Pure Ceylon Cinnamon” Trade Mark.