Sri Lanka Apparel Industry on Design Festival Catwalk
By Ranee Mohommed
For the third consecutive year, the Sri Lanka Design Festival(SLDF) showcases Sri Lanka’s award winning apparel industry to a specifically invited global audience of buyers, retailers, sourcing specialists and backward integration supply chain partners -a key event of this apparel industry agenda at the festival is its Apparel Industry Fashion Show.
The fashion show is to be an extravagant display of international collections of lingerie, swimwear, performance sports and formal wear designed and showcased by the hidden stars behind our apparel industries budding design departments matched with the technology from an industry that supplies to some of the best brands in the world. Some of the names showing are MAS, Brandix, Hirdaramani, Orient Design, Voguetex, Penguin, Timex ,Union, Hameedias, Star, House of Lonali and Redcocoon along with some specific design – industry special collaborations from Textured Jersey and Coats – SLDF partners along with other collaborative collections form MAS Linea Aqua, Emerald Shirts and Orit. These collections promise to be a great preview to Sri Lanka Apparel’s evolution from a mainly manufacturing based industry to a knowledge based one.
Paying tribute to the one million employees of the apparel industry, who are the driving force behind Sri Lanka’s largest export revenue generator, is the second showing of the fashion show. The show gives special focus to apparel industry employees – a majority of whom are women- allowing them to view the results of their labour. SLDF requests industry leaders to take advantage of this opportunity to host their employees to view this show.
A full programme of SLDF is available online at www.srilankadesignfestival.com or from the festival secretariat at Academy of Design (AOD), 29, Lauries Road, Colombo 4. For more information call on +94 11 5737303 or visit between 8.30 a.m. – 5.00 p.m. Monday – Saturday.
SLDF is conceptualised and organised by AOD (www.aod.lk) – The Academy of Design; Sri Lanka’s pioneering design campus that offers international creative and design education while serving as a dynamic catalyst of the local creative industries. SLDF is endorsed by its key stakeholders, Ministry of Economic Development, Sri Lanka Tourism Promotion Bureau – Endorsement Partner and Sri Lanka Apparel.
SLDF is also partnered by Mount Lavinia Hotel – Festival Host, SriLankan Airlines – Official Airline, Textured Jersey – Fabric Partner, Coats – Thread Partner, TradeCard – Software Partner, Hellmann Worldwide Logistics – Freight and logistics partner, Norwegian Embassy – Cultural Partner, British Council – Knowledge Partner. Other associates include Sparklink Travels, Bates Strategic Alliance PR, Social M!dea, ADDIKT Design Movement, Images Group, CG Hairdressing, MTV/MBC and Fashion TV.
